Liz Matthews is considered the GOAT of new product ideas, testing hundreds to develop viral hits like Doritos Locos Tacos and ...

Taco Bell’s new menu initiative—which garnered over 40,000 custom order submissions—involves direct input from customers.

Taco Bell has been leaning heavily into its beverage offerings, thanks to its new Live Más Cafés. Now, in Knoxville, ...

Taco Bell fans, get ready—an exciting new menu is on the way! Three standout items (California Crunchwrap, Burrito Bliss, and ...

The California Crunchwrap, Burrito Bliss and Cantina Craze emerged from more than 40,000 submissions to the restaurant ...

Restaurants are turning to limited time items as customers pull back on fast food. WSJ visited Taco Bell’s test kitchen to ...

The California Crunchwrap, Burrito Bliss, and Cantina Craze are newcomers to Taco Bell's menu — and were all created by ...

The fast food chain is spilling the beans on when and where it's testing its Mexican Pizza Empanadas, as well as some other ...

Michigan man Brock's "California Crunchwrap," featuring steak, seasoned fries, and guacamole, was chosen by Taco Bell from ...

Taco Bell has officially added three fan-created items to its national menu, all dreamed up by everyday customers through its ...

Have you ever thought your Taco Bell order was good enough to make the menu?That was the case for a lucky Louisville ...