PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Let your eyes do the talking with these eyeshadow palettes that will give your eyes, both, a subtle and bold look. Trust our top 10 picks ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Pakistani actress Mawra Hocane recently tied the knot, and her bridal look has left everyone spellbound. The stunning actress ...

Makeup may have taken best-supporting award at yesterday’s BAFTAs but we still couldn’t help but gulp at the effortless, wearable looks ...

Looking for minimal makeup to flaunt with sarees? You are at the right place. Here are Janhvi Kapoor’s approved trendy makeup looks that you can try to ace the look. Tap to read!

Tamannaah Bhatia knows how to keep it subtle and glam with her back-to-back stylish looks. From red carpet looks to movie ...

Leading the pack for mature skin is Trinny London, a brand I consistently rely on in this category. Their Flush Blush, ...

Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl ...

It’s early spring time. Leaving the winter blues behind and spicing up the glam game sounds like a plan. The new makeup ...

Rashmika Mandanna stuns in every look, effortlessly balancing elegance and modern charm. From regal lehengas to chic ...

Valentine’s Day nails feature romantic and modern designs such as Love Lettering Nails with pastel ombré bases and tiny heart ...