PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Let your eyes do the talking with these eyeshadow palettes that will give your eyes, both, a subtle and bold look. Trust our top 10 picks ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Makeup may have taken best-supporting award at yesterday’s BAFTAs but we still couldn’t help but gulp at the effortless, wearable looks ...

Sweep a shimmering gold eyeshadow across the lids. Blend a soft brown or taupe shade into the crease for depth. Smudge a kohl ...

It’s early spring time. Leaving the winter blues behind and spicing up the glam game sounds like a plan. The new makeup ...

Valentine’s Day nails feature romantic and modern designs such as Love Lettering Nails with pastel ombré bases and tiny heart ...

Highlighter: For that coveted Valentine’s Day glow, apply a subtle highlighter to the high points of your face — cheekbones, bridge of the nose, and cupid’s bow. A champagne or rose gold shade will ...

Katrina Kaif dazzled at the Mumbai premiere of Vicky Kaushal's film Chhaava in a pastel Anita Dongre saree with floral ...

Welcome to Last Drop, where you can discover the newest and buzziest beauty launches hitting shelves near you.

All 30 MLS clubs have unveiled new jerseys for 2025, so who boasts the best (and worst) threads in the league? ESPN ranks ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.