Starbucks has made beverages—especially customized and seasonal ones—the central engine of its global business ...

Starbucks had record setting sales days for the debut of its holiday menu and merchandise and Red Cup Days, CEO Brian Niccol told employees in a memo.

Starbucks' holiday menu, featuring regional drops around the world, is a key part of its turnaround strategy, analysts told ...

Starbucks Corporation SBUX has struggled to regain investor confidence, with shares down roughly 15% over the past year.

Starbucks CEO Brian Niccol wants to return the world’s biggest coffeehouse to its roots, but his plan is doing the opposite.

Starbucks halted a long sales slide in its fiscal fourth quarter as pumpkin drinks and improved service brought customers back to its stores. The Seattle coffee giant said Wednesday that its global ...

Starbucks China will maintain its Shanghai headquarters and continue to own and operate its existing 8,000 stores, with plans to expand to as many as 20,000 locations over time.

Given the company’s reputation as a well-known, resilient consumer brand, this discrepancy prompts valid inquiries about the ...

Niccol took over as CEO in September 2024 after leading Chipotle and Taco Bell. He is credited with restoring Chipotle’s ...