Starbucks CEO looks to reviving company’s ‘coffeehouse vibes,’ WSJ says
CEO Brian Niccol believes the future of the company relies on reviving its “coffeehouse vibe,” Alexandra Larkin and Heather ...
Was this Netflix's original logo? Here's what we found
For years, social media users have shared what they describe as Netflix's original logo featuring black lettering and a ...
Starbucks Urges Court to Dismiss Patent Owner's Defamation Suit
Starbucks Corp. said it should be dismissed from a defamation suit against it arising out of the company’s attorney’s ...
KTVZ15d
Starbucks baristas are already complaining about doodling on your cups
Drawings of dogs, cats, birds and bees. Starbucks baristas are scribbling on customers’ to-go coffee cups again, part of new CEO Brian Niccol’s “Back to Starbucks” strategy to humanize the ...
Today22d
Starbucks is offering free refills — but there’s a catch
With two major changes to its in-store policies, Starbucks is trying to get back to its pre-COVID ways. On Jan. 27, the coffee giant announced that it is now offering free refills and bringing ...
The New York Times23d
Starbucks Reports Weak Earnings as It Tries to Woo Back Customers
By Julie Creswell Since taking over as chief executive of Starbucks last fall, Brian Niccol has tried to come up with fixes for the many challenges facing the coffee giant. One of his top goals ...