Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

SEGA recently announced its new Sonic the Hedgehog campaign titled "Racing Around the World," featuring a special collab with Red Bull.

The summer concert season is heating up this month, plus there are a lot of Pride and Juneteenth events to check out.

The Sonic brand now generates over $1 billion in revenue per year from licensing alone. Sonic the Hedgehog is taking a ...

Visa Infinite branding debuted on the Red Bull cars during running at the Monaco Grand Prix as the two brands align closer ...

The Red Sox squandered seven shutout innings from Lucas Giolito and dropped yet another 1-run ...