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After hours of nail-biting agony, Duolingo users finally have answers to how the brand's beloved make-believe owl mascot named Duo "died" on Tuesday afternoon. The language-learning app shard a ...

Corporate mascots may just have one of the most precarious jobs in marketing. The latest casualty: the Duolingo owl, a sassy multilingual bird who met his tragic fate after a car accident.

Duolingo said that its iconic mascot, Duo, died. That being said, the company says it’s not the last we’ll see of the owl. An expert in public relations says this is a classic marketing stunt.

Lauren Huff is a writer at Entertainment Weekly with over a decade of experience covering all facets of the entertainment industry. After graduating with honors from the University of Texas at ...

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