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Not Burgundy—This Unexpected OPI Nail Colour Is on Set to Dominate Winter

Honesty, I'd forgive you for thinking this is a black nail colour. But it's actually a very dark, inky purple. It reads ...

Selena Gomez Declares Apple Cider The Polish Shade for Winter

An appealing alternative to more obvious deep reds, Selena Gomez and Tom Bachik serve up the inspo for your seasonal nail ...

The EU Banned TPO in Gel Polishes—Here’s What That Means for the U.S.

As of Sept. 1, the EU banned the ingredient TPO in gel nail polish. What is TPO, you may be wondering? “TPO (trimethylbenzoyl ...

Defying gravity: How 'Wicked: For Good' collabs can help brands rise with Gen Z

Marketing reports that DTC brands use cultural IP like "Wicked" for successful collaborations targeting Gen Z, fostering ...