Nike is rumored to add the “Guava Ice” colorway to the Nike LeBron Witness 8 sneakers. The new Guava Ice sneakers will come ...

The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Nike have delivered on their Caitlin Clark promise. The shoe-giant announced that they will release a signature shoe and logo for the 22-year-old and the plans behind it are ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

While he eventually signed with the swoosh, James told NFL brothers Travis and Jason Kelce on their podcast New Heights that ...

Laura Govan, the ex-fiancee of NBA star Gilbert Arenas, praises LeBron James' mother for her pivotal role in guiding him to a ...

The “Viotech” colourway dazzles with its vivid Light Lemon Twist geometric patterns layered over a contrasting foundation of ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

Perhaps no other professional athlete in the United States sports landscape capitalized on and realized their hype more than ...

James signed a historic lifetime contract with Nike worth approximately $1 billion in 2015. So far, the Nike LeBron sneaker line has launched 22 signature models and countless other budget ...

As LeBron James has risen to international stardom, he has had a silent partner. This is the story of how Randy Mims became ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...