When it comes to makeup techniques that can transform your look in seconds, lifting your eyes with the right eyeshadow is a ...

Charlotte Tilbury's new eyeshadow palettes have been an instant hit with fans - and one colourway is particularly great for ...

Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

New month calls for new beauty must-haves. February 2025 is filled with exciting beauty launches from amazing brands that are ...

which received a stamp of approval from four different makeup artists. According to Elizabeth, it offers the same flexibility as the Viseart palette, with its 12 neutral shades. “You can do eye ...

Best lipstick shades for brown skin - From nudes to a classic red, Abha Shah eyes up the best lipstick colours for brown ...

It’s no secret that as we age, our hair undergoes a series of unique changes. From graying strands to changes in texture, the ...

Millie Bobby Brown just debuted a brand new hair color, and it will make you look twice. Given that the Stranger Things actor ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Cut creases, shimmery eye ... makeup movement if we have hyperpigmentation? Onuoha suggests identifying a solid foundation that matches our undertones, which can be warm, cool or neutral.

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...

Katherine has very thick and naturally curly hair. It was feeling unmanageable and lacking style and shape. She wanted a ...