Eyeshadow is one of the biggest beauty trends for fall 2025 if the runways are any indication. It had a starring role at many key shows, including this matte take seen at Luar. The inspiration?

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The annual romantic holiday Valentine's Day fell on Friday this year. Valentine's Day, also called Saint Valentine's Day or ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

Can a swipe of red brighten a dull complexion? Our beauty editor puts it to the test – and advises on finding your Goldilocks ...

Yellowjackets isn't a show you watch. It's a show you consume. The premise: In 1996, a high school girls' soccer team's plane crashes in the woods on the way to nationals, thus forcing them to live ...

Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don't ...

Hey everyone, thank you for watching today's video! In this video I am showing you a golden smoked eye look which is perfect ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

For a romantic and soft look, Deepika often chooses peachy tones on the eyes and a touch of rosy blush on the cheeks.