The contrast makeup theory is the latest TikTok beauty craze, but why should I care? I chatted with makeup artists to break down the trend and help me figure out if I should implement it in my own ...

1. Applying 2 to 3 times as much foundation 2. Using warm tones instead of cool tones 3. Applying blush in a higher position 4. Swapping bronzer and contour 5. Applying a darker lip 6. Using setting ...

Mena Adubea hits Walmart for a drugstore makeup haul, testing affordable finds on melanin-rich skin! From nostalgic faves to unexpected flops (looking at you, sheer blush), she makes it work with ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

The supermodel just dropped her five-minute makeup routine on TikTok—so naturally, we immediately started taking notes. As if ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

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