News

Athletes Unlimited (AUSL) revealed their newest partnership with beauty giant Sephora. Sephora is the latest partner for AUSL ...
As the popularity of the AUSL continues to rise, major brands are stepping up to show their support. The league has seen ...
Major League Baseball announced its first-of-a-kind partnership with the Athletes Unlimited Softball League, investing in the ...
USA Baseball and the Durham Bulls today announced the coaching staff for the 2025 All-American Women’s Baseball Classic ...
During the busy All-Star weekend, Major League Baseball joined forces with the host city team, the Atlanta Braves, and their local park system, Cobb Parks, to r ...
When 9-year-old Ellery Thomas first laid eyes on the new softball fields at Rhyne Park, she couldn’t believe it. Oh my ...
When Kim Ng was named commissioner of the Athletes Unlimited Softball League in April, she knew there would be growing pains with getting a pro softball league off the ground for its inaugural season.
Investment in women’s sports is growing like never before with new opportunities appearing daily. Sportico will be at the center of it all with the return of RISE: Women’s Sports, a one-day event ...
2023 AU champion NaLyssa Smith and player executive committee members Isabelle Harrison, Lexie Brown, Theresa Plaisance and ...
On Aug. 2, ESPN’s Marty Smith and Ryan McGee will be at Bristol Motor Speedway in Tennessee for the MLB Speedway Classic as ...
The University of Oklahoma announced on Thursday a partnership with Oklahoma State University and Paycom Center that sets up ...
TNA has partnered with A-GAME Beverages ahead of TNA Slammiversary, which is the new official hydration partner of TNA ...