The Black Sabbath frontman, who died on July 22 and was honored with a funeral procession in England today, had worn the rockstar-friendly Los Angeles brand since the 1990s.

Ozzy Osbourne’s oldest children, Elliot and Jessica Osbourne, were seemingly absent from his July 30 funeral procession. Two of the Prince of Darkness’s children from his first marriage didn’t appear in photos from a funeral procession in Birmingham, England, where fans lined the streets to say a final goodbye as the rockstar’s family made their …

Thousands of Ozzy's fans also showed up to watch the devastated family lay gifts and flowers in his honour, and were met with chants of ‘Ozzy, Ozzy, Ozzy, Oi, Oi, Oi’ as they exited their car. The father-of-six grew up in Aston, Birmingham, and entered rock n' roll stardom in the 70s and early 80s.