Southwest Airlines has revealed when assigned seating will start and how it will implement other changes to its flying experience in an effort to improve profitability. The announcement ...

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Southwest Airlines is gearing up for some major changes over the next two years, an overhaul the carrier is betting will win big with passengers. Along with more red-eye flights and a shift to ...

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Assigned seats could be coming to Southwest Airlines as soon as next year. The carrier said it expects to start selling tickets with seat assignments in the second half of 2025, with the first of ...

For more than 50 years, open seating has been almost synonymous with Southwest Airlines, but that's all set to change in the coming years. Over the course of several hours Thursday, executives at ...

An icon in the shape of a lightning bolt. Impact Link Whatever you thought you knew about Southwest Airlines is about to change. The airline on Thursday revealed a dramatic turnaround plan ...

Southwest Airlines is sharing its vision for the coming years this week at its Investor Day. And while some initiatives will reportedly bring the company up to speed with competitors, the Dallas ...

Our opinions are our own. Southwest Airlines offers an array of credit cards, just like other major U.S. airlines. But Southwest operates differently from other carriers, so its cards are ...

Shares of Southwest Airlines Co. took flight Thursday, after the air carrier raised its revenue outlook and indicated it would resume stock repurchases for the first time in more than four years.

Southwest Airlines just announced a series of changes to its customer experience, including assigned and premium seating. Now customers are wondering whether it will still be free to check bags on ...