"The stories in our childhood textbooks are the lives we live as adults." This realization inspired Li Yuan to create the video account Laikansuba (meaning "Read Along"), where she and her team share ...

The Foundation of Influencer Marketing in China China's unique ecosystem of social media platforms like WeChat, Xiaohongshu, Douyin, and Weibo has fueled the rise of influencer marketing.

Douyin. Xiaohongshu’s 300 million monthly active users are overwhelmingly Chinese – so much so that parts of its interface have no English-language version. They skew heavily female ...

Although TikTok is owned by a Chinese parent company, the short video platform popular with Generation Z is an international app whose content and users are walled off from those of the Chinese ...