Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

After watching Sadie Sink in Swift's "All Too Well" (10 Minute Version) music video, I decided to dye my hair red.

Despite offering some of the best travel gear, beauty products, and fashion out there, Black-owned businesses still don't ...

Presidents’ Day sales have begun, but most are overhyped. Here are the best deals we’ve found on mattresses, bedding, ...

Whether you’re hoping to keep your skin clearer or eliminate bedhead altogether, we’ve got great news: The best silk sheets ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Marvel at this small but powerful pet hair scraper, flight attendant-approved travel pillow and spinning makeup brush cleaner ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

You can take part in one of the largest citizen science projects in the world this weekend as the "Great Backyard Bird Count” ...

The Minimalist is made for light-to-medium coverage and is buildable to create a natural look without settling into fine lines. It can also double as a contour stick if you’d like to do a little ...