Hyundai's luxury brand, Genesis, is turning things up to 11 with a focus on performance in the form of the new Magma lineup.

Genesis today unveiled the all-new GV60 Magma in a world premiere at Circuit Paul Ricard in France. This is the first ...

In addition to the production-bound GV60 Magma electric crossover, Genesis today unveiled the Magma GT Concept in a world ...

Korea's premier luxury automaker just cemented its performance aspirations with an all-new mid-engine concept.

Magma GT Concept makes world premiere as the symbolic foundation of Genesis’ next decade of performance First pure sportscar typology from Genesis, expressing “Effortless Performance” ...

Billed as a vision for a bridge between adventure and refinement, the Genesis X Gran Equator Concept has been unveiled at the New York Auto Show. “The X Gran Equator Concept is an exercise in ...

The exterior of the G70 Prestige Graphite comes finished in a Ceres Blue exterior color that is exclusive to the trim.There ...

Genesis has announced the availability of its new Prestige Black trim across most of its lineup. The trim is now available on the model-year 2026 Genesis GV80 SUV and GV80 Coupe; the 2026 G80 and G90 ...

In the world of premium automobiles, an upstart has a tough hill to climb. Trying to crack into a segment against manufacturers with 100+ years of experience isn’t an easy thing to do. There’s a ...

Genesis has officially opened the doors to its newest creative hub, Genesis Design California, in El Segundo, and it's a space that feels more like a retreat for imagination than a traditional ...