Hosted on MSN

F1 teams up with Fortnite to capture youth market

Motor racing’s top-tier Formula 1 (F1) series has announced a collaboration with video games developer Epic Games centred around its popular Fortnite game as it looks to secure new audiences. The ...
Hosted on MSN

F1’s new Fortnite partnership shows gaming now leads its youth strategy

Formula 1 has announced a new Fortnite collaboration and it matters more than Drive to Survive ever did. The F1 Cosmetic Team Set, launching November 20, builds on existing gaming infrastructure and ...