PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Females who have a relative with anorexia are 11 times more likely to develop the disorder themselves compared to individuals ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Say goodbye to puffiness, wrinkles, and dry skin with under-eye masks loved by Kenya Moore, Lisa Barlow, Kyle Richards, ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

Bring the magic on your birthday with a fairy-inspired ethereal eyeshadow look that shimmers and shines in the light. Applying the shadow in the inner corners of the eyes, as seen here on Soo Joo ...

No matter what you are planning to wear to your date, there is a brown eye shadow look to match the look The 67th Annual Grammy Awards on 2 February had several great fashion and beauty moments ...