If your natural lashes are looking limp, the best volumizing mascaras can help you achieve long, lush lashes so good, you won ...

AllStyles Hair & Beauty Salon has been nominated by News & Star readers as one of the ten finalists in its 'Best Hairdresser ...

Clear mascara is by no means a new find. But it is nowhere close to gaining the kind of recognition it deserves over its more moody and popular counterpart ...

The perfect "unrecognizable makeup" starts with a glowy base. This everyday invisible SPF 30 primer will not only give skin a healthy glow, it will help prevent sun spots, reduce the appearance of ...

Looking youthful isn’t just about skincare routines or the right haircut—it’s also about smart makeup choices, especially ...

SHOPPING: An under-the-radar beauty brand is wowing shoppers with its high-performance products infused with skin-loving ...

These Glow Drops have already reached staple status, but they've now been upgraded with the brand's new look and feel. The ...

Date outfit all sorted? It's time you give time to makeup as it will tie together your whole look. Here are some makeup looks ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

Here are some quick and easy hacks to get a flawless yet quick beauty look and hair style without spending hours in a beauty ...