PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

When it comes to makeup for mature skin, concealing undereye wrinkles and darkness “is truly one of the most daunting tasks,” ...

Kelly Rowland's eyeshadow and lipstick look phenomenal together as the colors balance each other out, keeping the focus on the eyes. Mindy Kaling's lips are bold and red, while her eye makeup is ...

The Hero Cosmetics Mighty Patch pimple patches have been holding steady at the top of the Amazon's bestsellers list for a ...

Try the Siren Eyes trend, which enhances and elongates eyes, creating a look that’s both sophisticated and seductive. Unlike the classic cat-eye, which relies on a sharp, defined eyeliner, siren eyes ...

Streamline your routine with our Beauty Minimalist Edit beauty box featuring glow-giving skincare, sleek makeup and ...

If you’re still searching for an easy makeup routine for Valentine’s Day or Galentine’s Day, Lady Gaga's makeup artist Sarah Tanno has the best hassle-free tips for a flawless finish.

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

Caroline Igo (she/her/hers) is a wellness editor and holds Sleep Science Coach and Stress Management certificates from the Spencer Institute. She received her bachelor's degree in creative writing ...

We may earn commission on some of the items you choose to buy. "My makeup artist, Melissa Hernandez, lives by the truth of 'less is more' and tailoring makeup to enhance each individual's unique ...