PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Laura Geller shares how to conceal dark circles and wrinkles under eyes for women over 50. The makeup pro explains how to ...

Understanding hooded eyelids can be a journey in itself, and the right tools and techniques are your best companions. Let’s ...

When it comes to makeup for mature skin, concealing undereye wrinkles and darkness “is truly one of the most daunting tasks,” ...

Give your roses new life by using the petals. You can’t help but commiserate with the Beast from Beauty and the Beast when ...

Announced today, February 14, and officially launching on February 17, the first Hannah Bahng x rom&nd collection includes a ...

The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually ...

“Look around at the front rows during fashion month and a good percentage of women will be wearing her Nevada boots,” Phelps ...