’Pause ads’ are on the rise with nearly all the major TV streaming services. In case you’re unfamiliar, these are the ads that appear on-screen whenever you pause a TV show or movie. Brian Steinberg ...

Apple TV won’t have a Netflix-like awakening anytime soon with regard to an ad-supported option of its streaming service. For many years, Netflix resisted many industry analysts who expected and ...

The heads of Apple TV have “no plans” to bring ads to the streaming service, balking, at least for now, at a strategy that has driven success for Apple’s streaming rivals. In its November 2025 issue, ...

Feature allows advertisers to transform a single TV commercial into variants based on ZIP code or specific state without creating multiple creative assets When you purchase through links on our site, ...

Artificial intelligence (AI) must become about "us," not about "I" -- how to make the world better. How to ensure privacy. Shifting from "us" to "I" requires a multifaceted approach for the collective ...

Blocking ads on your home network isn't as hard as you think. If blocking ads on a per-device basis isn't enough, try these options. Both of these options are free and effective. How many ads do you ...

Apple TV has "no plans" to launch an ad-supported streaming tier for the platform, according to Apple's head of services Eddy Cue, speaking in interview with Screen International. Asked if there were ...

A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...

Political spending will spike next year, but stations will struggle to reverse a longstanding shift away from local TV ...

College football fans know the commercials: sweeping aerial shots of bustling campuses, face-painted undergrads roaring in the bleachers and researchers peering into microscopes, all under soaring ...

CORRECTION: An earlier version of this article incorrectly said that Research for a Stronger America coordinated the universities’ ads. Originally moved Nov. 19. College football fans know the ...

Historically speaking, Amazon does not have a reputation for playing nice with local businesses – not as a competitor in the retail landscape, at least. But as a seller of ad inventory? That offers up ...