1. **Maybelline Lash Sensational Mascara**: Drugstore mascaras can sometimes rival high-end ones, and the Maybelline Lash Sensational is a testament to that. Its fanning brush and liquid ink formula ...

Bhad Bhabie, whose real name is Danielle Bregoli, took to her Instagram Stories to reveal a major hair transformation.

Keke Palmer put her own unique spin on the shirtdress style at the 7th Annual American Black Film Festival Honors on Monday ...

Date outfit all sorted? It's time you give time to makeup as it will tie together your whole look. Here are some makeup looks ...

Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

Hair stylist, Ashis Bogi added the crowning glory to Rasha's look with the most perfect looking side swept voluminous curls ...

Sanya Malhotra brought effortless glam to the week with a radiant base, well-defined brows and peachy cheeks. Her signature ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

New York Fashion Week started on February 6 and will run till February 11. Major brands like Todd Snyder, Coach, Tory Burch, ...

If you're sick of fighting the good fight against waterproof mascara (so, everyone), it's time to bag yourself an eye makeup remover that does all the hard work for you.

and green became a fun way to play with makeup. Blue, in particular, had a fresh playful vibe and was the most popular shade. It looks like smokey eyes are well and truly back in fashion.

More specifically, we can’t stop thinking about the ever-stylish and iconic host, Claudia Winkleman and her signature makeup look ... touch of colour or a dramatic smokey eye, reports the ...