As a beauty writer with a love for 60s-inspired style, I couldn’t resist trying the viral “doll lashes” trend taking over ...

Featured pricing is subject to change. Sydney Sweeney’s doe eyes may be thanks to her genes, but her long, thick lashes get a little help from this Amazon beauty buy — which is currently on ...

The Urban Decay 24/7 Moondust Eyeshadow comes in a few bridal-friendly colors, such as pearly white and bronze gold, but ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup stories that range from cherry makeup inspo to setting spray. For this story, ...

Rimmel London's Thrill Seeker Extreme Mascara is here and our senior beauty writer put it to the test. Read her honest review ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

Extend this no-touch courtesy to other animals too, even if they don’t have doe eyes and ridiculous eyelashes. If you follow these seven easy steps, you will be able to live your life pretty ...

Look for formulas that offer medium, buildable, or full coverage, which are great for effectively concealing common under-eye skin concerns ... help you find the best products out there. 14 Best ...

The latest in men’s aesthetics is eyelash trimming, in which men are cutting their lashes to appear more “manly” — much to ...