Go bold and up your seductive look with our top 10 choices of smokey eyeshadows for a mesmerizing eye look. Loading ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Best creamy eyeliner for a perfectly smudged and smokey look - From Alex Chung to Kate Moss, find out how to recreate the ...

We’re still obsessing over the Grammy’s most stunning beauty moments, and at the top of our list? Gracie Abrams’ effortlessly chic, minimal smokey eye ...

Valentine's Day is on the horizon, but something haunting is brewing in the beauty space. Sure, a red lip is always a classic ...

Claudia Winkleman swears by this best-selling cleanser to remove make-up and luckily we can shop it for 15% off in the John ...

If you’re still not over Miley Cyrus’ gravity-defying bouffant from last year’s Grammys, then it’s likely you were ...

From the return of the classic red lip at Chanel to the refreshed smoky eye at Armani Privé, British Vogue spotlights five fantastical beauty looks, fresh from the couture runways in Paris.

Lily-Rose Depp is calling it: cool-toned beauty is here to stay. The Nosferatu actress attended the Chanel Haute-Couture Spring/Summer show in Paris on Jan. 28, dressed head to toe in the designer ...

No, you should avoid wearing eye makeup if you have conjunctivitis, also known as pink eye, until the infection clears. While makeup is not usually the cause of your infection or irritation ...

The left is eager to match their success. “Donald Trump is cool. Donald Trump reclaimed his coolness by breaking through and running a media campaign that went through TikTok and direct-to-camera ...