Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

Kellogg’s recent See You in the Morning campaign has sparked a lively debate: is it a masterstroke or a brand mishap? For me, it’s the former. It exudes confidence, stripping the brand promise back to ...

As these brands borrow from the likeness of well-established brands, potential customers either feel confident in the counterfeit or confuse them entirely, mistaking the copycat for the original ...

Jaguar surprised people at the Paris Fashion Week when it revealed the controversial Jaguar Type 00, driving around the streets of Paris! (via X/@Dexerto) ...

When designing a new logo, the aim is usually to create an identity that's unique to the brand and that can't be imitated. Nobody told that to Elon Musk when he rebranded Twitter using a generic ...

With the addition of Uncle Julio’s, major multi-unit franchisee Sun Holdings is becoming a larger player as a brand owner and ...

Everything before Tuesday’s game helped to build anticipation for Dončić’s star power in L.A., from a timely Jordan Brand ad to a new shoe.

The NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

The flywheel effect is the idea that small, consistent efforts build momentum over time, leading to exponential growth. The ...

Elon Musk s AI chatbot Grok is undergoing another makeover not long after it unveiled a striking logo in December that ...

This concept previews an entry-level ... placed on either side of a seemingly illuminated logo on a closed-off grille. Additionally, the brand has given the car vertical fog lamps embedded in ...

A major hurdle has been cleared in regards to Nike’s plan of opening a new World of Flight store in Center City, writes ...