Amid off-field drama surrounding Bill Belichick and his significant other, Jordon Hudson, there have been rumors stirring about his future with the North Carolina Tar Heels. Those rumors have only been exacerbated by the drop in his buyout.

When the University of North Carolina decided to hire Bill Belichick the school made a choice. One to prioritize football, make winning paramount, and to push aside the antiquated “Tar Heel Way” to make a splash. That came with considerable risk of unwanted exposure, but the team went for it — now that exposure is coming back to bite them.

In response to the never-ending headlines surrounding the drama of Bill Belichick and his girlfriend Jordon Hudson, UNC is reportedly going to beef up its public relations department.