I have tried time and time again to understand this, but the rules are still a little lost on me. Meghan Markle is not royal ...

I asked a nail artist for her predictions on the biggest spring nail trends for 2025, and her answers were far simpler than ...

Everything from pastel shades (makes sense) to basically naked nails to soft shimmery textures to short nail lengths—we’re in our fresh nail era. Sorta! I’m breaking down all of our favorite looks to ...

In honor of PureWow’s 15-Year Anniversary, Fashion Editor Abby Hepworth looks back at the 15 items in her wardrobe that she’s ...

With its fusion of function and fashion, the jean jacket has become a multifaceted and timeless staple of men’s wardrobes.

From New York City to Paris, fashion trends this season proved naked dressing isn’t going anywhere soon. Neither are animal ...

As the chilly winds of winter give way to the budding blossoms of spring, fashion enthusiasts are embarking on a nostalgic ...

Dubai's fashion-forward crowd can’t wait to get their hands on Magda Butrym H&M—available soon in stores and online!