EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres’ decision to book more ads before each movie’s ...

The ad expansion is a departure from the theater giant’s prior stance. In 2019, when top competitors Regal Cinemas and Cinemark Theatres inked similar deals with National CineMedia, AMC refused ...

That's the tagline of a new advertisement from AMC Theatres. The world's biggest movie theater chain debuted a $25 million national ad campaign Wednesday that it hopes will bring audiences back to ...

Until then, AMC has a secret weapon in enticing audiences to the big screen with the highly anticipated sequel to its viral ad, starring Nicole Kidman. “I’m not sure when we’re going to do ...

AMC Theatres, the largest theatrical exhibitor in the United States, in Europe& the Middle East, and in the world, today announced it finalized a deal with Bow Tie Cinemas to purchase and operate ...

Nicole Kidman is shocked that people are still talking about her viral AMC Theatres commercial. Kidman reflected on the longevity of the heavily memed ad in a new video interview on Allure’s ...