AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since ...

AMC reaches agreement with National CineMedia to run more advertising in theaters. AMC to receive a cut of ad sales. Stock up ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

Word got out today that the No. 1 circuit, AMC Theatres, was going to start running more advertising during their pre-shows ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theaters, ending its yearslong opposition to ...

The movie theater ... effort," AMC Chair and CEO Adam Aron said in a statement. "Realistically, we could not afford to have made this change to our ticket pricing strategy until the box office ...