Advances in generative AI are provoking a flood of opinions about the technology’s effect on our working lives. When AI is said to improve everything from productivity to brand loyalty, it is tempting ...

A version of this article appeared in the Spring 2019 issue of strategy+business. When a startup matures to the point where it has a killer product, a clear and sizable market, and a robust ...

The good news for business leaders is that research and experience point toward sound approaches to the delivery and positioning of sustainable products. Working in tandem, PwC and the Center for ...

This interview is part of the Inside the Mind of the CxO series, which explores a wide range of critical decisions faced by chief executives around the world. “People asked me how long it took the ...

Research by NYU Stern’s Center for Sustainable Business and PwC highlights the differences between messages that connect with customers and those that miss. 2.Reimagining consumer insights at PepsiCo ...

Bank failures, health insurance rate hikes, and the troubles of auto manufacturers provide recent examples of the vulnerability of big, fast-changing systems and the ways in which large organizations ...

How does a company cope with change? It’s a question that looms large for many executives who are struggling to keep up with the breakneck pace of business. Those who fail to answer it may face loss ...

A version of this article appeared in the Winter 2020 issue of strategy+business. In the 2019 PwC Global Crisis Survey PDF, 69 percent of respondents said they expected a global crisis in the next ...

With an introduction by Ram Charan. The heart of a company’s business model should be game-changing innovation. This is not just the invention of new products and services, but the ability to ...

Corporate America and meditation: Until quite recently, those words in the same sentence might have made for a satiric article in the Onion. But as New York Times journalist David Gelles charts in his ...

Sometimes epiphanies come by email—or, in this case, three emails. It was Saturday at 5:17 a.m., and Joanna was already at her laptop. As the new CEO of the fictional Seabright Publishing Company, ...

Costs can mount quickly when the chief executive officer of a large company is fired or departs suddenly without an obvious internal replacement. The typical seven-figure severance package and ...