May 2025 was a month packed with events that captivated viewers, from the presidential campaign in Poland to the ...

Streaming reached a historic milestone in May as its share of total television usage outpaced the combined share of broadcast and cable for the first time ever, according to Nielsen’s monthly report ...

During May, streaming’s share of TV viewing in Mexico showed a slight decrease of 0.8 percentage points compared to the previous month, accounting for 23.5% of TV viewing.

New data shows that current media is missing the mark engaging LGBTQ+ audiences, but these trends could be the key to gaining ...

51% of people globally are fans of football (or soccer). Global tournaments in 2025, 2026 and 2027 will open up opportunities ...

Few media developments have garnered as much attention as retail media networks (RMNs) over the past few years. They’ve been described as the third wave of digital advertising (after search and social ...

The global marketing landscape in 2025 is a dynamic one. AI’s rapid evolution and the rise of shoppable advertising present exciting opportunities, but the industry is also navigating global market ...

One clear view of your audience, brought together in one seamless platform. Download your guide for cross-media data and audience insights, and navigate the complexity of media planning with ...

Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Over a third of global football fans find brand sponsorship appealing and 41% of all sports sponsorships are in that sport. The FIFA World Cup 2026 TM will open up opportunities to break through with ...