Electric vehicle adoption is accelerating in Australia, with 15% of car buyers planning to purchase an EV within the next 12 ...

September typically brings changes in viewing habits of video content on TV screens which are primarily attributed to ...

Amazon Prime Video exhibits the highest monthly growth among streaming platforms, boosted by NFL Thursday Night ...

The media industry faces several hurdles in implementing advanced audience targeting. Hear Mainak Mazumdar, Chief Research ...

Nielsen reveals the top ad spenders in Australia’s finance industry, with ad investments increasing by 9% year-on-year. Key ...

Multi-year renewal includes measurement of all networks and syndicated businesses, with access to Nielsen’s groundbreaking big data. NEW YORK, October 4, 2024 – Nielsen, a glo ...

NEW YORK – October 2, 2024 – An estimated 43.15 million viewers watched the CBS News Vice Presidential Debate across 15 networks on Tuesday, October 1, according to Nielsen.

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Understanding who ads are reaching, how often, and the outcomes those advertising campaigns drive is the unending challenge of marketers. As outcomes metrics have become increasingly difficult to ...

Media fragmentation is more rampant than ever, agencies seek unified tools to measure and reach fragmented audiences. Sam Bloom, Head of Partnerships at PMG, reveals how Nielsen is helping agencies ...

When the 2024 Primetime Emmys air on ABC at 8 pm ET on September 15, the winners will have been chosen by their peers within the Academy of Television Arts & Sciences. But we found ourselves wondering ...