How was your week? Mine began by me asking agency execs what percentage of their 2030 media buys would be targeting AI agents ...

While the analysis focused on detecting bots when ads were served, the ad industry's standard is to filter them after the ...

Ad buys are a lot like lunch. There ain't no free ones. Or in the case of the burgeoning CTV ad marketplace, there are no ...

Snapchat is inviting brands to sponsor its "Snap School" events - interactive workshops designed to train creators through a variety of methods directly tied to the platform.

In the U.S., advertisers now have access to over 35 demand-side platforms for Disney platforms. With live program "biddable" ...

With the demo accreditation in hand, Comscore measurement chief Frank Friedman says it's now going for the "hot sauce" -- ...

Ross Intelligence can immediately seek appellate review of a ruling that it infringed copyright by training its legal ...

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The Unilever-owned brand is using sports to find softer ways to sell men on feeling -- and smelling -- more confident.

The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they ...

While it's not exactly the kind of crash Wall Street's financial markets have been experiencing recently, the U.S. ad market ...

Founded in 2019, the American Journalism Project has raised more than $225 million for nonprofit news outlets. Thornton ...