According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

According to a report from the ARF with Kroger Precision Marketing, there is little to no correlation between attention ...

For certain, overall TV dollars have hit bigger record levels. Key local TV station groups are benefitting, as swing states ...

When did we start forgetting that creative media planning is better than simply buying everything as efficiently as possible?

Thirty percent of smartphone users worry about AI making decisions without their consent, according to a study by Stagwell's ...

At a time when it seems much of the news media has become increasingly polarized, fragmented, and echo chamber-ish, one ...

Showing that ad fatigue negatively impacts viewers' purchasing decisions, a study found 61% of consumers are less likely to ...

The brand's new look follows a series of acquisitions and product rollouts, and is already featured across brand channels ...

Small and medium-sized businesses were surveyed to identify who they believe is the best candidate to support SMBs as ...

Google Ads will implement a data-retention policy on November 13 that limits historical data access to 11 years.

In Q2 2023, 87% of all ad time on TV was viewed on cable or broadcast - with just 13.1% of TV ad time going to streaming ...

TikTok is introducing expanded ad options designed to help advertisers automate the process of campaign creation in ...