Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are under fire.

Only 39% of consumers report boycotting a brand in the last 12 months and 80% believe shopping according to their values is ...

More than two-thirds of consumers in the U.S., Australia and the United Kingdom are willing to pay an average of 25% more for their favorite brands, according to a UserTesting survey released last ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

Childhood staples from the era like Bagel Bites are seeing prices slashed this summer as the grocery delivery platform leans into value.

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

CMO Debbie Woloshin speaks about artificial intelligence and staying agile in her first interview since joining the apparel ...