Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...

A partnership with the DC franchise reboot shows mascots, including Flo, stepping up to address more everyday problems in ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...

A Gopuff partnership encourages parents to embrace spontaneity with the chance to win free, better-for-you alternatives to ...

Emily Ketchen discusses bringing artificial intelligence into the marketing organization and how to stay agile during periods ...

The decision marks the close of a chapter for an industry trailblazer whose agency, Droga5, was the cornerstone of ...

The company’s first global campaign for its frozen fries was designed to make sustainability more easily digestible, explains ...

More than a quarter of SMBs use artificial intelligence for their marketing and social media efforts, per Verizon Business ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...