Xavier Chardon has been appointed Chief Executive Officer of the Citroën brand, effective June 2, 2025. He will report to ...

Adtomica has collaborated on the creative direction for Tinder’s campaign, facilitating the distribution of vouchers through ...

Long gone are the days of bright packaging, big labels and fancy products, newer brands are embracing toned-down packaging ...

While Google is focused on delivering usable AI across its ecosystem now, OpenAI is quietly positioning itself to define the ...

Nikhil Rao, Chief Marketing Officer, Mars Wrigley India, shares how the brand is betting on its three focus brands, Snickers, ...

Retargeting is a valuable tool, but not a silver bullet. Used in isolation, it risks distorting attribution, exhausting ...

Industry observers say multiple influencer marketing agencies often float the same creator's name; lack of universal ...

Mother’s Day-inspired OOH campaign transforms mom’s constant nagging into heartfelt nudges of care, reminding young Indians ...

In Shah Rukh Khan, we found a partner whose cultural resonance, timeless appeal, and emotional connect mirror the values we ...

Since 2011, the martech ecosystem has grown from 150 products to 15,384 in 2025, according to data from Chiefmartec and ...

In the e4m ‘IndiGenius PR agencies’ feature, we explore Consocia Advisory’s journey, challenges, what does an agency look ...

The film is inspired by the real-life events of 2000 when 233 soldiers were held hostage in Sierra Leone, West Africa by ...