Jennifer Betka has stepped into the CMO role at Rinse, a tech-enabled laundry and dry cleaning delivery service operating in ...

AI chat agents will refer six times more traffic to retail sites during the holiday season and influence billions of dollars ...

The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief ...

CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with ...

Cleaning products brand Bissell is enhancing its customer experience and increasing its conversion rate through constant ...

Gap-owned Athleta overhauls its content management system and connects its digital and marketing teams to quickly produce ...

Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for ...

Top marketers in the lead generation space are grappling with how to show up where consumers are searching, how much to use ...

Camp, a children’s entertainment and retail brand, is attracting 2 million consumers to its locations each year by creating interactive experiences to its ticketed events, CEO Jenica Myszkowski said ...

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more. Veteran marketer Marisa Thalberg discusses the SeaWorld campaign’s ...

It’s not surprising that event planners are being asked to show an ROI for their events with the sophisticated data-capture tools available with event technology. From event registration systems and ...

RFP season is now upon us. With tight budgets and tough goals, retail marketers are hoping to get more juice from the squeeze. Here’s how brands can ask the right questions to find those partners who ...