In marketing, "positioning" is the process that produces the product's image and places it in the consumer's mind. Positioning is the main process behind how consumers become aware of brands and ...

We all understand the concept of 'positioning' finding and defining a clear and distinctive place for your company product, service, or brand in the mind of customers and prospects. The best ...

Marketing Strategy - Positioning is the key to marketing. But an inflexible position can ultimately hurt you. See how this works using politics as the example.

Positioning and Messaging Consulting Workshops to discover your unique, defensible position in the market. Differentiate from your competition.

How to Apply a Segmentation, Targeting, and Positioning Approach to Marketing. Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P ...

Infiniti Research has announced the completion of their latest article on building a strong market positioning statement.

Market segments are never static. With demographics and consumer attitudes more dynamic than ever, how do companies see the landscape of market segmentation and brand positioning evolving in 2025 ...

When you create awareness of your work and generate interest in it, you can convert that interest into donations. There are two ways to do this: from the bottom up and the top down. Your organization ...