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Twitter is integrating the CrossInstall mobile-only DSP it acquired last year with MoPub’s ad exchange platform in a push to woo more performance-based marketers. CrossInstall, which came along with ...

Turning the focus briefly away from the TV set, the M&A department over at Twitter is turning its attention to mobile. The latest target is MoPub, a mobile-focused advertising exchange self touted to ...

Twitter is selling its MoPub mobile advertising network to game developer and ad-tech company AppLovin for $1.05 billion cash, the social network announced on Wednesday (Oct. 6). The deal is expected ...

Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads SDK, a publisher-side ad ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop. MoPub offers a hosted service that ...