When it comes to increasing sales with multi-format case studies, there’s are two things to remember: Tell a story using data, and tell your story in multiple ways.

Case Studies: How Content Marketing Benefits Companies Get inspired by these six brands that are leveling up their content marketing campaigns – and driving much better results in the process.

This case study looks at how two brands Mentos and Diet Coke harnessed an online video craze to catalyze their social media marketing in driving sales and creating a brand buzz.

Social marketing on Pinterest is easy. All you have to do is post photos and they'll be repinned and liked by others who have similar interests. Right? Wrong.

With industry recognition (and so much more) the prize, we examine four award-winning campaigns that prove B2B can include style and substance. Marketers from across the country (and even further) ...

An effective case study starts with a great interview. These five tips will help you ask relevant questions and elicit answers that build persuasive case studies.

Casper. Warby Parker. Glossier. Bonobos. All successful DTC (Direct to Consumer) Brands. But, can the success of DTC brands be replicated in the luxury market? One company shows us exactly how.

What Does an Insight-Based Case Study Sound Like? Here's an example for a marketer. The Problem: A four-person software startup didn't have money to outsource its marketing, so it did the execution in ...

In influencer marketing, brands often ask creators to see data and metrics from past campaigns. Here's what 5 creators include in their media kits.

Astronomer’s comeback with Chris Martin’s ex-wife is now a marketing case study What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing.