Univeristy of Iowa Daily Iowan

What is strategic marketing and why is it important?

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...
Business Wire

Target Market Segmentation Analysis Helps a CPG Company Enhance Customer Retention and Develop Efficient Targeted Marketing Initiatives | Infiniti’s Recent Client Engagement

LONDON--(BUSINESS WIRE)--The CPG industry has grown exponentially in recent years and witnessed rapid changes and evolving market dynamics. However, challenges such as investment volatility, customer ...
Forbes

Four Frameworks For Building Your Startup’s Marketing Plan

Founder of Prosh Marketing, a Fractional CMO & Marketing Agency that helps Startups & SMBs build their marketing practice and go to market. Many founders and entrepreneurs find themselves diving ...
Marketing

Target-Audience Segmentation: Why You Need It and How to Do It in Five Easy Steps

Target audiences are strategically identified groups of customers who are interested in a particular product or service. They are the foundation on which every business is based. Research and ...
Marketing

Segmentation Is Dead: Rethinking Micro-Targeting (And B2B Marketing) in the Algorithmic Age

The era of micro-targeting B2B decision-makers with narrow targeting attributes is over. Opt-outs are surging, data collection is limited, and once-granular targeting options are fading. It's time to ...