German supermarket chain Lidl faces a 43-million-euro ($50 million) payout to a French rival after an appeals court ruled its ads to be deceptive.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 57 min 12 sec ago By E.J. Schultz - 1 hour 55 min ago By Ad Age Staff - 2 hours 11 min ago By Tim Nudd - 4 hours ...

Aldi objected on the grounds that the advertising claim “Ireland’s Best Value Supermarket” implied Lidl had been awarded this title through a competition or an independent award. Aldi added that ...

This TikTok user said: “no wonder why lidl ad plays a piano tune at the end!😂” Newsquest has contacted Lidl for comment. Lidl plans to open more than 40 new stores in the UK ...