It’s the question that never goes out of style – especially in today’s fast-paced, hyper-stressed world: If we’re so smart, ...

The unified theory of psychology frames human behavior in terms of three factors: investment, influence, and justification. Investment frames animal behavior patterns in terms of work effort that ...

Chicago Booth is a powerhouse in the emerging field of behavioral science. Booth’s curriculum brings together theory and research from psychology, sociology, economics, and related fields to study ...

Their proposed model, outlined in a paper published in Nature Human Behavior, combines advanced machine learning algorithms with behavioral science theory.

Social influence theory examines how individuals adjust their thoughts and actions under the presence or pressure of others.

The Reinforcement Theory, with its nuanced understanding of human behavior, offers leaders a structured approach to drive desired behaviors, invigorate teams, and sculpt an organizational culture ...