For the most part, TikTok's subcultures are defined by their taste in music, cinema and literature. But it's the imagery — in particular sartorial choices and mainly hair and makeup — which creates a ...

Classical, mysterious, and cozy with just a touch of creepy - the dark academia aesthetic is undoubtedly a vibe. It's easy to see why the trend is wildly popular on TikTok, especially among college ...

Subcultures aren't dead, they're all on TikTok. It may feel as though emos, scene kids and Tumblr girls slowly disappeared from every corner of the internet but they were simply carving out a new ...