AUSTIN, Texas — Texas Attorney General Ken Paxton is launching an investigation into the makers of children's fluoride toothpaste over their marketing. Paxton sent Civil Investigative Demands, or CIVs ...

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

Four years ago, the American Den tal Association gave its seal of “recognition” to Procter & Gamble’s fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus Claims has recommended that Procter & Gamble discontinue advertising claims for Crest Sensitivity Treatment & ...

Chinese authorities have fined Procter & Gamble's Crest toothpaste division nearly $1 million for what regulators say is false advertising, a Shanghai watchdog said on Tuesday. The U.S. brand ...

Taiwan television entertainer Xu Xidi grins to show the whitening effect of the Crest toothpaste in the TV commercial. [Photo/baidu.com] A well-known toothpaste brand owned by Procter & Gamble has ...

SHANGHAI (Reuters) - Chinese authorities have fined Procter & Gamble Co's Crest toothpaste division nearly $1 million for what regulators say is false advertising, a Shanghai watchdog said on Tuesday.