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The Southern restaurant chain said the new menu "celebrates more than 55 years of country hospitality and positions the ...
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Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.
Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...
Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...
Cracker Barrel executives' decision to rip out the restaurant chain's country roots has come at a high cost as patriotism ...
Shares of restaurant company Cracker Barrel (NASDAQ:CBRL) fell 11.7% in the morning session ... The stock market overreacts to news, and big price drops can present good opportunities to buy ...
The restaurant company joins the likes of Bud Light, Jaguar and Target as subject of conservative ire over rebranding, DEI policies.
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