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Cracker Barrel Logo Controversy, Explained

Fox Business on MSN · 16h

Cracker Barrel admits it 'could've done a better job' after new logo backlash

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

CNBC on MSN · 15h

Cracker Barrel responds to backlash over new logo and rebranding: 'We could've done a better job'

Cracker Barrel Old Country Store on Monday issued a statement responding to the backlash it faced last week over its rebranding and new logo.

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.

18hon MSN

Cracker Barrel refreshed its logo and paid the price. Here's what brand experts say went wrong.

Cracker Barrel badly misread its own customer base — and our culturally sensitive times — in trying to spruce up its image, ...

4d

Cracker Barrel shares plummet after pushback on new logo, brand refresh

Shares of Cracker Barrel Old Country Store plummeted roughly 10% on Thursday after the restaurant unveiled its new logo ...

11hon MSN

Cracker Barrel's logo controversy, explained

In late August 2025, chain restaurant Cracker Barrel updated its logo to remove the "Uncle Herschel" character that had been ...

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