Consumer theory and demand theory suggest that consumer actions are driven toward utility maximization by attempting to acquire the most satisfaction possible in the most affordable way.

Over the years of conducting our Audio Tech Lifestyles research, we’ve observed significant shifts in consumer behaviors and preferences. The shift from traditional wired headphones to True Wireless ...

Smart technologies, such as smart ignition, climate control, and driver preferences, rank high with consumers for both low ...

Consumer Choice Modeling and Preferences Publication Trend The graph below shows the total number of publications each year in Consumer Choice Modeling and Preferences.

Building on vividness theory, the authors propose and demonstrate that presenting products and services using a dynamic visual format enhances consumer preference for hedonic options and willingness ...

Print media saw significant disruption during the COVID-19 pandemic as many people moved online for news and information. However, consumers’ preference for receiving and reading print on paper ...

The two-sided market theory holds that consumer adoption and merchant acceptance of payment cards are interdependent. However, empirical evidence on such network externalities is scarce, especially ...

Voting theory and preference structures constitute a multifaceted field that explores the mathematical and computational foundations of collective decision-making. This area evaluates how ...

First Insight launches InsightIQ Sentiment, a Gen AI-powered solution designed to transform how retailers and brands analyze consumer feedback.

In 2024, shifting consumer trends transformed the cannabis market, emphasizing wellness, personalization, and sustainability. By 2025, savvy brands leverage tech, transparency, and inclusivity to t… ...