The Advertising Standards Authority, an independent regulator of the advertising industry in the U.K., is taking issue with an advertisement for Colgate-Palmolive's Colgate Total toothpaste, according ...

Family Dollar is voluntarily recalling Colgate toothpaste that was “stored outside of labeled temperature requirements,” according to the FDA.

Connecticut Attorney General William Tong is investigating complaints from an advertising watchdog that "recyclable" claims on much-touted high density polyethylene toothpaste tubes from Colgate ...

Colgate argued that there were two fundamental flaws in the plaintiffs’ complaint. One: that the Green Guides don't control consumers' understanding of the term "recyclable tube," which the company ...

Family Dollar is recalling six Colgate products sold stores in 11 states because they were not stored within recommended temperatures.

Tom’s of Maine toothpaste has been marketed for decades with claims that it’s made from natural ingredients. The once-independent brand was acquired by Colgate in 2006.

Parents filed complaints on Monday in federal courts in Illinois and California over products such as Procter & Gamble's Kid's Crest toothpaste and several products sold under Colgate's namesake ...

The National Advertising Division (NAD) of the Council of Better Business Bureaus is recommending that Colgate-Palmolive discontinue certain marketing claims for its Optic White toothpaste, including ...